A great brand can stand up to all sorts of abuse. Take Kodak for example, the production team probably feels pretty proud with their application of the Kodak logo. But how about Fuji? I wonder how they feel about being grouped with Kodak on their yellow. You can never underestimate the power of effective brand standards and a team that will follow through with the design vision and someone who can supervise all applications....
Brand Standards
A great brand can stand up to all sorts of abuse. Take Kodak for example, the production team probably feels pretty proud with their application of the Kodak logo. But how about Fuji? I wonder how they feel about being grouped with Kodak on their yellow. You can never underestimate the power of effective brand standards and a team that will follow through with the design vision and someone who can supervise all applications....
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