Retail is taking a big hit this season for obvious reasons. Most all of the stores are slashing prices trying to move merchandise. Abercrombie & Fitch has taken a different approach. They do not want to diminish their brand by reducing the price of their merchandise along with everyone else. They believe they are a quality brand and people will pay the price. We'll see.
Abercrombie & Fitch
Retail is taking a big hit this season for obvious reasons. Most all of the stores are slashing prices trying to move merchandise. Abercrombie & Fitch has taken a different approach. They do not want to diminish their brand by reducing the price of their merchandise along with everyone else. They believe they are a quality brand and people will pay the price. We'll see.

