Intel

Intel is launching a new campaign. The strategy is called "Sponsors of Tomorrow" and the ads highlight achievements of INtel engineers in a humors way. The first ad that I have seen features a split window with a hard rock group on the left with the copy "Your Rock Stars" and on the left two guys in lab coats "Our Rock Stars". Pretty nifty idea - kind of a spin off of the old Rolling Stone campaign "Perception" "Reality". The campaign looks big they have a three year plan and have reworked the website and bought up tons of space on digital billboards. Bravo Intel, way to build a brand.